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28 Sep, 2020

Vitellaria Paradoxa - Shea Butter to you & me

David McFarland

By David McFarland

A sultry Romance between a little nut and your bronze seeking beauties that crave a flawless, dewy sun-kissed glow-

Her name is Vitellaria Paradoxa and she is loved and cherished by all who have encountered her. She grows in the wild and lives in a beautiful sprawling tree. In the lush tree she slumbers inside of a sweet fruit. She Is native to Africa and her favorite hobby is making skin look beautifully moisturized, hydrated and vibrant. You have probably met her and didn’t even know it. Her given name is Vitellaria Paradoxa, but her fans and admirers just call her Shea Butter for short

This cherished Botanical masterpiece is one of the very core ingredients for a product range we all know and love: The Beaches & Crème Tanning Butter Collection. In the fickle world of beauty products only the trendy, new ingredients get the attention while incredible ancient botanicals like Shea Butter that have been around for thousands of years do all the hard work and get none of the credit!!

The most effective botanicals for skin all have one thing in common: The skin can absorb and metabolize them. Shea Butter it’s very low in proteins that can clog pores and inhibit absorption into the skin so its naturally non-comedogenic. Just means your skin eats up every drop of Shea and utilizes it and there’s no medical literature documenting an allergy to topical shea butter. So, it’s appropriate for all skin types.

 

Once you’ve taught your bronze seeking beauty how Shea is delivered into the skin now the other Benefits of Shea sell themselves:

Super Moisturizer - When you apply shea topically, the oils are rapidly absorbed into your skin. They act as a “re-hydrating” agent, restoring lipids and rapidly creating moisture.

Doesn’t Make The Skin Oily - Shea butter contains high levels of linoleic acid and oleic acid. These two acids balance each other out. That means shea butter is easy for your skin to fully absorb and won’t make your skin look oily after application.

It’s Anti-inflammatory- The plant esters of shea butter have been found to have anti-inflammatory properties. Shea Can help minimize irritation caused by environmental factors, such as dry weather, as well as inflammatory skin conditions.

Power antioxidant - Has significant levels of vitamins A and E, which means They protect your skin cells from free radicals that can lead to premature aging and dull-looking skin.

Boosts collagen production - This may minimize the appearance of fine lines and result in plumper skin.

Cell Regeneration-With the right moisture balance on the surface of your skin, you’ll have fewer dead skin cells in the way of fresh cell regeneration in the epidermis.

So next time you run in to Vitellaria Paradoxa show her some love …Cheers